AVP Yards Transformation

Case Study: AVP Yards

How AVP Yards Transformed Their Business over 7 Months

Over a 7-month period, AVP Yards went from inconsistent, referral-led work to a high-volume inbound system using our Management + Bulk Suburb + Complimentary Landing Page Meta Ads package.

Results Summary

• Started at 6 jobs per month with a $5,000 average job value
• Scaled to 45 completed jobs per month with a $10,000 average job value
• Monthly revenue grew from ~$30,000 to ~$450,000
• Built a predictable Meta Ads demand engine in 7 months
• Consistent weekly inbound demand at scale
• Demand generated across dozens of suburbs simultaneously
• Ad spend scaled while maintaining a stable cost per lead
• Multiple record revenue months achieved
• Meta Ads became core growth infrastructure, not an experiment

The Problem

AVP Yards had strong workmanship and local reputation, but demand was unreliable.

Enquiries fluctuated weekly, reach was capped to small local pockets, and previous paid efforts lacked structure. Traffic went to generic pages, lead quality was inconsistent, and scaling spend reliably wasn’t possible.

The issue wasn’t visibility.
It was the absence of infrastructure.

The System We Built

We deployed a Meta Ads system designed for scale, not testing.

Bulk Suburb Deployment
We rolled out suburb-level Meta campaigns across AVP Yards’ service area, allowing demand to be generated simultaneously across dozens of locations. This unlocked scale without over-frequency or volatility.

Conversion-Led Creative Direction
Creative focused on large completed projects, before-and-after transformations, and visual proof of capability. Ads were built to pre-qualify prospects before they clicked.

Dedicated Landing Page Infrastructure
All traffic was sent to a complimentary landing page built specifically for Meta traffic. Messaging matched ads exactly, framed services clearly, and filtered out low-value enquiries before submission.

Active Management & Scaling
Campaigns were continuously managed through suburb-level optimisation, creative rotation, and budget reallocation. Spend was increased only where performance held.

The Results

Over 7 months:

• Meta Ads delivered consistent weekly inbound demand
• 80–120+ qualified enquiries per month became the norm
• Cost per lead remained stable while spend scaled
• Demand coverage expanded across dozens of suburbs
• Booking consistency improved dramatically
• AVP Yards hit multiple record revenue months
• Meta Ads became a predictable, controllable growth channel

Demand stopped fluctuating.
Workload became intentional.

The Outcome

AVP Yards no longer relies on referrals, luck, or seasonal spikes.

With management, bulk suburb coverage, and a conversion-focused landing page working together, Meta Ads became infrastructure, not an experiment.

Demand is generated.
Coverage is controlled.
Growth is repeatable.

That’s what happens when paid social is built properly.